By Kai Ioh | November 2025
In luxury real estate, reputation is everything. But in today’s world, even the best name in your local market isn’t enough. You need a network that transcends brands. One that opens doors worldwide. That’s why I’m proud to be a founding member of REALM.
REALM isn’t just another referral group. It’s a highly curated, invitation-only network designed for elite agents who lead in their markets and value authentic connection. It’s a game-changer for professionals, and more importantly, a huge advantage for clients.
A Vision Born in Jackson Hole
REALM began as the vision of Julie Faupel, co-founder of Jackson Hole Real Estate Associates. She wanted to build more than a brand. She wanted to build a global lifestyle network. Something that allowed agents and clients to collaborate based on shared values, not just logos.
After selling her company to Compass, Julie went all in on REALM. Today, her Jackson Hole-based team is a $300 million powerhouse. But her impact is global. REALM launched in 2020 and now includes over 500 agents across 37 U.S. states and 11 countries. Over 110 brands are represented. No politics. Just trusted professionals.
Why REALM Is Different
At its core, REALM is brand agnostic. It isn’t about which brokerage you work for. It’s about who you are. Each member is vetted for excellence, ethics, and professionalism.
As a member, I have direct access to top agents in key feeder markets like San Francisco, LA, New York, and Denver. Even London, Paris, and Lisbon. I can pick up the phone and call them anytime, knowing they operate at the same level of service and integrity. That’s rare.
REALM also leverages proprietary technology that matches clients by lifestyle preferences, not just price or location. Each agent inputs client data under NDA, allowing the platform’s algorithms to create meaningful connections quietly, securely, and with purpose.
REALM in Action: Winning Listings and Building Trust
This isn’t just theory. I’ve won listings by showing sellers how REALM positions their property on a global stage. It’s not just another place to post your home. It’s a way to reach real buyers through personal agent-to-agent connections.
Richard Silver, an agent with Sotheby’s International Realty Canada, put it perfectly: “When we showed the client REALM’s worldwide reach, we secured the listing. It gives you an extra credential that sets you above your competition.”
The REALM Global Collective: Where Leaders Learn
One of the highlights of being a member is the REALM Global Collective. An annual gathering of the most forward-thinking agents in the world. I’ve attended all four, and each time, I come away inspired and energized.
We share insights. We collaborate. We challenge each other to innovate. It’s not just a conference. It’s where leadership happens. If you ever see me reference a new idea or strategy in my newsletters or blogs, chances are it was sparked there.
Power in Human Connection
In an age of automation and AI, the true power still lies in human connection. REALM proves that. We hold weekly video calls. We refer clients across borders. We grow stronger together.
And for me, based in Hawaii, this matters deeply. While we live on an island, our buyers and sellers often come from across the Pacific or across the world. Understanding global markets and having trusted boots on the ground in those areas? That makes a real difference.
REALM isn’t just a platform. It’s my people. My tribe. My extended team.
A Shift Toward Lifestyle Advising
In today’s luxury real estate landscape, where buyers and sellers are more informed than ever, our role must evolve. We must rise above the traditional model of simply helping clients buy or sell homes. Instead, we need to serve as lifestyle advisors—partners in helping people realize their life goals.
That means listening carefully, understanding deeply, and guiding clients toward properties that truly fit their vision, values, and long-term plans. The right home can transform a lifestyle. And that’s why I choose to work with those who truly understand this higher purpose. It’s about more than real estate. It’s about life well lived.
Final Thoughts
If you’re a seller, REALM means your home gets exposure far beyond the MLS. If you’re a buyer, it means I can help you tap into off-market opportunities in Aspen, Tokyo, or London.
And if you’re another agent reading this: know that when you refer your client to me, they’re in good hands. Because we share the same code.
REALM is the future of luxury real estate. And I’m honored to be part of shaping it.
Learn more about REALM at www.realm-global.com