What is a pre-market listing in real estate?

A pre-market listing is a property marketed before being officially listed on the MLS, often used to test pricing and generate early interest.

Why did Zillow previously oppose pre-market strategies?

Zillow prioritizes complete and centralized data. Pre-market listings created gaps in listing visibility, which conflicted with their platform model.

What is Zillow Preview?

Zillow Preview is a feature that allows listings to be marketed before going live on the MLS, increasing early-stage visibility.

Is pre-market still private?

Not necessarily. With expanded platform visibility, pre-market listings may now be seen by a wider audience.

How does pre-market benefit sellers?

It allows sellers to test pricing, gather feedback, and refine their strategy before full market exposure.

How does pre-market benefit buyers?

Buyers may gain early access to properties and avoid peak competition periods.

What is changing about pre-market strategies now?

Pre-market is evolving from limited exposure to a more visible early-stage marketing phase.

Does this change affect luxury real estate in Kona?

Yes, but strategy, timing, and discretion remain critical factors in Kona and Kohala Coast markets.

Is pre-market becoming just marketing?

In many cases, yes. As visibility expands earlier, pre-market increasingly resembles early-stage marketing.

What should sellers consider now?

Sellers should focus on strategy, timing, and positioning rather than relying solely on platform definitions.

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Home » Archives for March 21, 2026

Archive for March 21, 2026

Zillow vs Compass Pre-Market Strategy Shift in Hawaii Real Estate

By Kai Ioh and KE TEAM HawaiiKai Ioh is a luxury real estate advisor based in Kona, Hawai‘i, specializing in second home, resort, and ultra-high-net-worth markets across the Big Island. Key Takeaways The Compass vs Zillow lawsui...

March 21, 2026

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